Overview
Connect Twilio Segment to Vibe to automatically sync your audiences and retarget your customers on Connected TV. Use your existing Segment traits, events, or lists to reach the right people with highly relevant ads on the big screen.
- Keep your audiences automatically in sync — no manual uploads.
- Reach customers where they’re watching, with precise targeting.
- Improve performance by unifying CRM, web, and CTV data.
How to use
Once connected, Vibe becomes a destination in your Segment workspace. You can select which audiences or events to send, and Vibe will automatically create and update CTV audiences for targeting.
- Connect your Vibe account to Twilio Segment using your Advertiser ID and Vibe Token.
- Add Vibe Audiences (Actions) as a destination in your Segment workspace.
- Map your Engage audiences to Vibe and start syncing automatically.
- Each time a user enters or leaves a Segment audience, Vibe updates your TV audiences in near real time.
- Synced audiences appear in your Vibe dashboard under Custom Audiences, ready for targeting in your campaigns.
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