Instantly Launch and Optimize TV Ads for High-Octane Campaigns.
Scott Walker for City Council
Audience Engagement
Mr Walker’s marketing team focused on Connected TV for the last 2 weeks of of his run for Parish Council, at the tail end of an integrated digital strategy to get voters out early in a hotly contested election.
Highly Engaged audience
Vibe’s unskippable ads and vast audience targeting (and retargeting) offerings allowed the team to target the following segments with hyper-precision, yielding an over 98% average VTR (View Through Rate).
Minimal Cost per View
Buying TV inventory programmatically helped Mr Walker’s team dramatically lower local channel ad slot pricing, allowing the campaign to maintain a record low $0.05 CPV (Cost Per View).
Victory!
Mr Walker’s campaign was able to target specific audiences like registered independent voters, home-owners, and households with children because, unlike Meta, Spotify, or YouTube, CTV’s household IP targeting practices are not restricted by political advertising guidelines.
Used by hundreds of politics
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Why political campaigns
choose Vibe
Target Smarter, Win Faster
Reach key voter segments and turn real-time audience data into actionable targeting insights.
Your message
Seen start to finish
Increase Your Political Impact
Keep voters engaged with 98%+ VTR on CTV and scale your brand on TV.
Maximize Your Reach
Access 120M households across 500+ premium apps and channels.
Successstories
