Clay

Build and manage high-intent ad audiences from 1st and 3rd party data in Clay and reach them on Streaming TV at scale.

Clay is the infrastructure for companies to build their GTM engine. Build tailored audiences from your first and third party data that continually refresh, then sync them across ad channels with Clay Ads. Take any Clay audience, optimize match rates using our data marketplace, and sync to platforms including Vibe as always-on audiences. Most teams running CTV see under 30% match rates. With Clay, users see match rates up to 65% on Vibe, so more of your ad spend actually reaches the right people.

• Sync Clay audiences to Vibe as always-on, automatically refreshing audiences
• Build and manage targeted ad audiences from your 1st and 3rd party data
• Maximize reach with best-in-class match rates across multiple providers
• Reach up to 65% of your Vibe audience with Clay's Enhanced Matching

Connect your Clay account to Vibe from the Integrations section of your dashboard. Build an audience with your custom filters, then select Vibe as an ad destination and enable automatic syncs. Under Enhanced Matching, choose your matching tier — Clay enriches contacts with hashed personal emails before syncing, pushing match rates up to 65%. Your audience syncs to Vibe and stays current automatically as your contact lists refresh, so your Streaming TV campaigns always reflect your latest pipeline.