Overview
The CallRail integration empowers local service businesses to measure the true impact of their Streaming TV campaigns by tracking phone calls as conversions. When viewers call after seeing your ads, Vibe automatically attributes those calls using IP-based matching, giving you complete visibility into which campaigns drive the most valuable phone leads for your business.
- Automatically track inbound calls and texts as CTV conversions
- Attribute calls to campaigns using IP-based matching technology
- Monitor call volume and cost per call directly in Vibe reporting
- Perfect for local services businesses that rely on phone inquiries
- Seamlessly integrate with CallRail's Website Pool tracking numbers
How to use
- Create a Website Pool in CallRail to capture visitor IP addresses with dynamic tracking numbers
- Configure a webhook in CallRail pointing to Vibe using your advertiser ID from Web Pixel settings
- Enable "Include IP Address" in the webhook's advanced settings to allow attribution
- Vibe automatically matches caller IPs to ad exposures and attributes calls as conversions
- View Calls and Cost per Call metrics in your campaign reporting dashboard
You might be interested in
Northbeam
Track CTV Attribution with Northbeam’s Clicks + Deterministic Views.
Triple Whale
An agent-powered intelligence platform designed to unify and elevate every aspect of your brand.
WorkMagic
Uncover the true incrementality of your CTV campaigns with WorkMagic, including their halo effect across sales channels.
Fospha
Measure the full-funnel impact of your Vibe CTV campaigns with Fospha's daily MMM
Google Analytics
Measure the impact of your Streaming TV campaigns on website traffic and conversions.
Haus
Haus’ self-serve platform helps brands measure the incremental ROI of online and offline ad spend across sales channels.
INCRMNTAL
AI-powered incrementality measurement. No tracking. Just clarity across your Streaming TV spend.
Invoca
Power CTV Attribution and Optimization With Outcome-Based Phone, Chat, and SMS Conversion Data
Lifesight
Unified marketing measurement platform to help marketers cut down ad spend waste and make better budget decisions.
Paramark
Paramark's incrementality platform helps brands quantify the true impact of their marketing investments.
Prescient AI
Prescient delivers explainable marketing forecasts that reveal true ROI and halo impact across every channel.
