Product update

Granular reporting in CTV

We're introducing a new Insights tab where you can access granular reporting with CTV.

This new way of breaking down the data allows you and your team to visually identify trends and insights.

Data drives performance on TV, and this makes understanding the data and taking action on it even easier. You can deep dive into the following 6 categories:

Geographic Performance: Identify your top-performing regions at a glance with a visual heat map and key performance highlights.
Engagement Over Time: Discover when your audience is most active throughout the day and most likely to engage.
Audience Demographics: Understand who your audience is and which cohorts are the most engaged (by age, gender, and more).
Inventory Insights: Filter by KPIs and analyze performance across channels.
Audience Interests: Uncover the top performing interest categories among your users.
Creative Performance: Highlight your best-performing creative assets to better understand what messaging is actually connecting with audiences and leading to the most engagement.

We’re so excited to introduce this new Insights view within Vibe’s reporting.

Try it today, and see you on TV!

Oct 20, 2025